Our story
Made for every day. Kept for a lifetime.
Fine jewellery that leaves the box on a Tuesday, not just on an anniversary.
About Website 98
We started with a simple idea: the most beautiful jewellery is the piece you forget to take off.
Website 98 is a small fine-jewellery studio. We design rings, earrings, pendants and bracelets around a single question — will this still feel right on the hundredth wear? If a curve catches on a sleeve, or a setting sits too high for daily life, we redraw it.
That is why our pieces look quiet at first glance. The detail is in the proportions: a band that tapers just enough, a prong that holds the stone without crowding it, a chain that falls flat against the skin. Small decisions, made carefully, so the piece can simply be worn.
— The Website 98 studio
The idea
Jewellery that fits into a real day.
Most of the jewellery people love is saved for occasions. We wanted to design the opposite: pieces with the materials and finish of fine jewellery, sized and shaped for desks, commutes, school runs and dinners.
Every design is tried on through ordinary days before it is released — typing, washing up, pulling on a coat. What survives that test becomes part of the collection.
The design
Drawn as a single curve.
Each piece begins as one line on paper — the sweep of a band, the drop of a pendant — and is refined until nothing needs to be added. Settings are kept low so stones sit close to the hand, and inner edges are rounded so rings feel comfortable all day.
We work in a restrained palette of platinum, white gold and yellow gold, with diamonds chosen for brightness rather than size alone.
The making
Finished by hand, at the bench.
Once a design is cast, the real work begins. Each piece is filed, set and polished by hand — hammers, files and polishing burrs doing the work that machines cannot do evenly.
Before anything leaves the studio it is checked under magnification: stones tight, prongs smooth, clasps closing cleanly. Only then is it packed and sent.
What we hold to
Four promises behind every piece.
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Designed to be worn
Low settings, rounded edges and balanced weight, so a piece can stay on from morning to night.
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Honest materials
Platinum and solid 18k gold — never plated — with each metal named clearly on every product.
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Finished by hand
Filing, setting and polishing are done at the bench, one piece at a time.
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Made to last
Built to be cleaned, resized and cared for over years, not replaced after a season.
Platinum
Naturally white, dense and hard-wearing. It develops a soft patina over time and suits anyone who wants a piece that will outlast everything else in the jewellery box.
18k white gold
Bright and cool-toned, with a crisp finish that makes diamonds look their whitest. A classic choice for engagement rings and everyday bands.
18k yellow gold
Warm, rich and quietly glowing. It flatters every skin tone and gives even the simplest silhouette a sense of occasion.
Inside the studio
Where the pieces are shown, finished and cared for.
Studio photography: W.carter, CC BY-SA 4.0, via Wikimedia Commons
How a piece is made
From sketch to your hand.
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Sketch
A single line on paper, redrawn until the proportions feel effortless.
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Model
The design is modelled and tried on, then adjusted for comfort and balance.
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Cast
The piece is cast in platinum or solid 18k gold.
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Set & polish
Stones are set and every surface is filed and polished by hand.
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Inspect & send
Checked under magnification, then packed and sent to you.
Choosing well
A little help before you choose.
Not sure which setting, band width or chain length suits you? Our guides explain the differences in plain language, and our team is happy to answer anything else.
Find the piece you will wear every day.
Browse the collection, or write to us and a jeweller will help you choose.